Brand Story

Welcome to HANYUL where traditional
Korean remedies meet modern skin solutions.

A picture of a model using toner pads on her face
picture of hanyul model The Korean Principle of Balance

"HANYUL" means "The Korean Principle of Balance", believing in the harmony of outwardly radiant and smooth skin, fortified by a strong and healthy skin barrier.

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Rooted in 400 years of
Korean Medicinal Wisdom.

Inspired by an ancient, Korean medicinal text from over 400 years ago, HANYUL converts potent,
edible Korean ingredients used generationally throughout its history, into efficacious, vegan skin solutions.

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a photograph of a person doing technical research
a photograph of a scientific analysis
a picture of an experiment
Blending Tradition with Science to Innovate

Experimenting with ingredients to find ways to apply to skin is a passion which is at the core of HANYUL’s innovations. Staying true to our roots, we also blend traditional Korean fermentation techniques with cutting edge microbiome technology to help support a stronger moisture barrier - in every formulation.

We identify locally sourced Korean, heritage ingredients like Yuja, Rice & Artemisia

Yuja, also known as Korean Yuja, is a citrus fruit super rich in Vitamin C

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We identify locally sourced Korean, heritage ingredients like Yuja, Rice & Artemisia

The Artemisia line helps soothe, hydrate and provide cooling relief while also offering a sense of ‘zen’ through its herbaceous scent.

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We identify locally sourced Korean, heritage ingredients like Yuja, Rice & Artemisia

Red Rice is harvested as 50% milled brown rice and fermented with red yeast for 360 hours - making it a superpower ingredient to deliver plumping moisture to skin.

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Holistic Korean Skin Remedies

Join us to discover and uniquely experience Korean
ingredients rooted in tradition, reimagined into everyday rituals.

DISCOVER OUR INGREDIENTS